The Higher Ed Marketing Blog

Sunday Afternoon Thoughts 18

May 18, 2008 · 3 Comments

This year at commencement I practiced what I’ve been preaching. I went armed with Zoom H2 audio recorder, my Flip camcorder and my still camera. My photographer attended and my news director had his camera so I felt free just to roam and play.

The results? It was so windy that my audio was not usable. I shot some video of the band which turned out surprisingly well. I found a spot behind the stage where I could get still shots of our president congratulating and hugging the graduates with the sea of seated graduates and proud relatives in the background.

That’s it, from here on in, I’m traveling with my multimedia recording arsenal.

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Kyle James Stumbled my douchbags report. Kyle, it worked. I actually had a couple referrals from it.

I was expecting a barrage of visits from douchbag aficionados but really didn’t have any. D.W. did you attract perverts?

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Harvard and Yale’s struggle to attract low income students tells me two things:

-Their brand as elite Ivy League schools is so imbued that they’ll always have a struggle.

-Competition in the admissions area is getting tougher which means we in marketing have to work smarter.

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A new program which some of you may know about and are using. This from the press release:

Magnify has introduced a new service that promises to make it easy for Movable Type and WordPress publishers to incorporate media from a variety of sites.

Magnify Publisher is a native blog application that lets you search for video, text, and images, using key words and tags, and embed the content directly into a post, without ever leaving the WordPress or Movable Type dashboard. Magnify Publisher also offers Seesmic-like tools that let you shoot and publish videoblog posts using a WebCam.

If anyone has tried it, let me know how it works.

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A University of Leicester space scientist says text messaging is more expensive than downloading data from the Hubble Space telescope—about 4.4 times more expensive.

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While I continue vacillating by “The Great Twivide,” I do want to share a couple interesting posts, one by Max Kalehoff, VP for marketing of Clickable on Why Twitter Matters and his five strategies for choosing who to follow.

In the comments, Ellen Leanse of Ellen Leanse consulting has a link to her blog in which she offers 10 really good Twitter tips.

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I found them, by the way, on TargetX’s Email Minute.

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While Stumbling last night I found a cool blog post on Cogent Metal on Firefox Smart Keywords.

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And this post by fortysomething on CSS organization for better efficiency.

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New Dick Jones guest blog coming this week. Dick is more knowledgeable about the print media than anyone I know. His thoughts and insights are invaluable and they continue to be read long after they’re posted. So, thanks Dick.

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