The Higher Ed Marketing Blog

Entries from May 2009

Three Decades, Nothing Changes

May 22, 2009 · 4 Comments

During my time at Mansfield University, I’ve served under five presidents and my department has been relocated four times.  With the most recent  move  to North Hall, our campus’  “Old Main” I decided to go through all my files and collected stuff.

Nearly three decades of stuff.

The first thing I discovered is that there was a lot of things I didn’t need.  I threw out about two-thirds of my holdings.

The second, and most important discovery:  nothing changes.

I didn’t read everything, but I did go through selected memos, minutes and discussions that began for me in 1980.

The first president I served under was controversial.  She was brought in to reduce the number of faculty.  She did it in a blunt way, not consistent with the smooth, sometimes hypocritical way of higher ed or any top management.

When she got the job done, with pressure from the faculty union, she took another job.  (Read fired.)

I won’t go through all the administrations.  What struck me was memos back and forth between me and my superiors about budgets, staffing, needing more help and money to do the job they were asking me to do.

There are memos of me defending the public relations department.  There are missives from me explaining that the results of PR cannot be bean counter quantified. (No one used the term ROI in 1985).

There are battles with a supervisor looking for ways to pressure me to leave.

There are also letters thanking me for the great job our department did publicizing their event.

I did not find one note congratulating us on getting our university into the Chronicle of Higher Education, The New York Times, USA Today, the dozens of Associated Press articles.

I did find notes that said we weren’t getting enough publicity for MU.

I found letters that said we were not touting our department’s accomplishments enough.  I found about the same number that said I was a publicity hog for our department and myself.

From every decade I found memos that said we were in a budget crisis and would have to find ways to do more with less, to work more efficiently and effectively . . . . .

I found, and continue to get, memos declaring that we have to be more accountable.

I found five year presidential reports on how we’re going to move bravely into the future.  Nowhere did I find a document showing that we accomplished all that we said we were going to do, except the Middle States Report.

Here’s the bottom line:  The only thing that changed in three decades was the method of communication . Fifteen years worth of communications were done on typewriters and mimeograph machines.  The last 15 were done on computers.

The human element–the hopes, dreams, successes, failures, the occasional lies, the infighting, rare  congratulations, the bullying, stalling, the forging ahead or the  fight for status quo — indeed, the human nature that hasn’t changed since Socrates, lay before me in tired piles of dusty files.

Technology changes.

Human nature does not.

My conclusion?  Do the best you can each day.  Push for what you believe in.  You’ll win some and lose some. At the end of the day the mark you leave will be forgotten but it will have helped the institution and contributed to your own intellectual and spiritual growth.

My new perspective was, in the end, liberating.

Categories: advertising · communication · higher education · mansfield university · marketing · media · newspaper · public relations
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Where The Hell is Matt is marketing marvel

May 6, 2009 · 2 Comments

Where the Hell is Matt 2008 is one of the most inspiring videos I’ve seen this year (aside from Susan Boyle. Both by the way are masterpieces in shooting and editing).
As of this writing, WTHIM2008 is rocketing its way to 21 million views and 80,000 ratings, more than 200 video responses and 64,000 text responses.  In the category of Travel & Events it’s the number one most discussed and number two most viewed video of all time.

Why the popularity?  Well, it’s a quickie world tour, a whirlwind geography lesson.

It’s happy.

It’s funny (dancing by the ocean and getting washed out by a wave, curious dogs checking out crazy humans) .

It contains the continually unexpected.  The scenes run from good to gorgeous.

And about half way through the 4:29 video, it dawns on you again that, yes, the whole world can dance as one!  People from every culture can come together and feel joy.  You see it in every scene.  People –especially the kids — are having a ball.

Finally, it’s excellent marketing . The sponsor, Stride, doesn’t appear until the final second, after the credits.  The message in white type on a black screen is simple:  “And thanks once more to Stride for making this possible.”  It’s followed by the Stride url

I don’t know what it cost to produce WTHIM2008 but you can bet that Stride is feeling good about every penny spent in this message that contains — aside from the opening “point it that way, okay?– not one spoken word.  There’s not one pitch.

But there is a message.  It’s a beautiful, multicultural world in which there is music, dance and joy.

When life and consciousness can be distilled into this kind of living poetry, you know there’s hope for peace.

Imagine.

Categories: higher education · marketing · social media · web 2.0

The Flu Pandemic Experiment

May 1, 2009 · Leave a Comment

I have mixed feelings about all the swine flu hype.

On the one hand it feels like the media has gone overboard.
On the other hand, in today’s global society, local can go international pretty quickly.
With all the attention I finally remembered a podcast I did with Mansfield University professor Dr. Denise Seigart  about an experiment she did with her Public Health and Social Justice class in October 2007. The Flu Pandemic Experiment explored just how far a virus can travel and how many people can potentially be affected in one week.
The results were surprising, but they foresaw exactly what is happening now.

The whole show runs about 17 minutes.

Categories: higher education
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