I hadn’t planned a second post on this but it’s been an adventure and a learning process.
As of today, seven weeks after posting the Max Brooks five minute interview in which he talks about his novel World War Z and the Brad Pitt movie, it has earned about 36,200 views, 18 comments, 216 likes and 8 dislikes.
We’re grabbing about 600 views a day.
I had mentioned in the first post that numerous genre bloggers had posted links to the video and did their own commentary which helped enormously.
The international promotion machine designed to guarantee that the movie was a success, only helped our videos.
The full length Conversations One and Two interviews have also had steady growth in views, staying almost dead even with each other at around 3,200 views, telling me that viewers seek out the shows following the short version.
Here, I confess a big mistake, or at least a large oversight that no doubt cost us in the publicity game.
A viewer commented on the short video that she wished I had included the last two minutes of Conversations 2. I had no idea what she was talking about so I reviewed the show’s last two minutes. Brooks is talking again about how he wants people to know that the movie is nothing like the book. He says the publishers insisted on doing a movie tie-in edition. “I don’t want Brad Pitt on the cover of my book,” he says quite forcefully. “I don’t want people thinking Brad Pitt is in my book.”
I had totally forgotten this segment. So had my two cameramen and the editor. It was the perfect sound byte and a line that dozens of bloggers and media outlets would have picked up on.
We decided that doing an “expanded” or “director’s cut” version including the two minutes would just confuse people and to leave well enough alone. I don’t know if it was the right decision or not.
What I had done was to go to the show and fast forward until I hit the section I remembered and told the editor to pull that five minutes, give it a new intro and we’d post it. Lesson: I should have reviewed the entire show.
We’re all trying to do several things at once, meet numerous deadlines and rushing to keep up. In this case, it hurt us.
To survive in this business, you acknowledge your mistakes or oversights, make a mental note, and move on. But for a time, I will have visions of headlines in the Huffington Post, Slate, National Enquirer and blogs: “Author says, ‘I Don’t Want Brad Pitt on the Cover of my Book!’”
How often does that chance come along?
Oh yeah, about once in a lifetime.
Next: A bit of luck that gave a major boost to our views and a small, important revelation from communications guru Dick Jones.