http://higheredmarketingblog.wordpress.com Thoughts about Web 2.0 marketing for Higher Ed Wed, 01 Jul 2009 02:30:58 +0000 http://backend.userland.com/rss092 en Okay, in this high rolling social media world where we fritter with Twitter, apply more makeup on Facebook and punch the keyboard to create new blog posts, I'm adding a new, narrow, more focused local direction. I decided to start a TV talk show to air on our local cable system.  ... http://higheredmarketingblog.wordpress.com/2009/07/01/my-no-budget-tv-talk-show/ Angel, blonde hair glowing  in the spotlight, dressed in a bright turquoise jumpsuit, was a stunning figure. She put her good foot on the steel wire.  She swung her her artificial leg and when the plastic foot landed softly on the wire, you could have heard a pin drop.  It was ... http://higheredmarketingblog.wordpress.com/2009/06/23/the-wallendas-part-4/ The media buzz leading up to the Wallenda event was a PR person's dream.  We had the last male Wallenda descendant.  We had a nice looking blonde woman in her 20s who had overcome an abusive home, drugs and alcohol, and cancer. She was an amputee who walked the tightrope ... http://higheredmarketingblog.wordpress.com/2009/06/15/the-flying-wallendas-part-3/ (Ed. note.  This is part two of a continuing series.  Click here for part 1.) Steve Wallenda explained that they had just moved into the area.  How they ended up in rural north central Pennsylvania, I don't remember.  I'm not sure I ever asked. I said in my last post that The ... http://higheredmarketingblog.wordpress.com/2009/06/08/wallenda-2/ I watched The Wrestler recently. Aside from being a great movie, Mickey Rourke's character, Randy "The Ram" Robinson, reminded me of Steve Wallenda. Steve was grand nephew of Karl Wallenda of the Flying Wallendas, a family of high wire artists who date back to the1600's, but who rose to international ... http://higheredmarketingblog.wordpress.com/2009/06/03/the-flying-wallendas-a-course-in-special-events/ During my time at Mansfield University, I've served under five presidents and my department has been relocated four times.  With the most recent  move  to North Hall, our campus'  "Old Main" I decided to go through all my files and collected stuff. Nearly three decades of stuff. The first thing I discovered ... http://higheredmarketingblog.wordpress.com/2009/05/22/three-decades-nothing-changes/ Where the Hell is Matt 2008 is one of the most inspiring videos I've seen this year (aside from Susan Boyle. Both by the way are masterpieces in shooting and editing). As of this writing, WTHIM2008 is rocketing its way to 21 million views and 80,000 ratings, more than 200 ... http://higheredmarketingblog.wordpress.com/2009/05/06/where-the-hell-is-matt-is-marketing-marvel/ I have mixed feelings about all the swine flu hype. On the one hand it feels like the media has gone overboard. On the other hand, in today's global society, local can go international pretty quickly. With all the attention I finally remembered a podcast I did with Mansfield University professor Dr. Denise ... http://higheredmarketingblog.wordpress.com/2009/05/01/the-flu-project/ Occasionally I drift from higher education marketing, but this video, which I found by accident (I know, there are no accidents), changed my whole night.  I watched it four times, and it brought tears to my eyes each time. Why? It's a Cinderella story. It reminds us never to judge the book by ... http://higheredmarketingblog.wordpress.com/2009/04/16/susan-boyle-surprise-inspiration/ Note: I modified this from my personal blog because the President’s gaff was a big PR blunder. All the marketing literature says when you make a mistake – whether you’re a company exec, education or political figure, or even someone at the foot of the totem pole like me ... http://higheredmarketingblog.wordpress.com/2009/04/12/president-obama-dont-fib/