Proof & Rewrite for Klarity



I’ve been reading a lot of blogs lately, especially those about marketing, higher education and Web 2.0.  I’m continually amazed at the number of typos many contain.  (I write this knowing that someone will eventually catch me. I just hope it’s not in this particular post*).
Actually, I see typos in a lot of different blogs and emails, from college students to college professors.  The technology has encouraged us –if not forced us — to move faster these days, but it shouldn’t be at the expense of clear communication.
I started my career as a reporter for a daily newspaper.  The paper had two full-time proof readers, another job long ago sent to the Museum of Artifact Professions.  Granted, spell-check tried to come to the rescue, but it stumbles.   It doesn’t correct you when you use “too” instead of “to,” etc.  And it’s totally neutral if, after some quick revisions, you’ve missed a word and wind up with a sentence such as: “Actually I actually see typos. . .”
When a reader runs into too many typos or bad sentence construction, the writer’s credibility suffers.  If we’re moving so fast that we don’t check spelling, grammar, and sentence construction, can the reader feel confident that we’ve spent the necessary time researching, checking facts, attributing borrowed material or borrowed ideas?
At core of marketing, public relations and advertising are clear, accurate, concise communications.
Many bloggers are writing quickly — yes, with passion and conviction — but they aren’t doing much rewriting.  Some, it’s obvious, aren’t doing any rewriting.
Write your draft and set it aside.  Come back to it later and look at it cold. Then. . .
Rewrite without mercy.
That rule of writing will never change.

Check out Chris Anderson’s The Long Tail whose blogs about marketing trends, social media and 2.0 are informative, entertaining and well-written.

*Yes, “Klarity” was intentional.

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