State of the Live Web is Eye Opener


Technorati founder Dave Sifry just issued his report The State of the Live Web and it blew me away.

Technorati is now tracking more than 70 million blogs. About 120,000 new weblogs being created worldwide each day. That is, as Dave  points out, about 1.4 blogs created every second.

There are about 1.5 million postings per day, or about 17 posts per second. In October 2006, Technorati was tracking about 1.3 million postings per day, or about 15 posts per second.

Okay, lots of people are creating and maintaining blogs. Are other people reading them?

Possibly most significant for us in marketing, Dave says, “. . . Blogs continue to become more and more viable news and information outlets. For instance, information not shown in our data but revealed in our own user testing in Q1 2007 indicates that the audience is less and less likely to distinguish a blog from, say, nytimes.com — for a growing base of users, these are all sites for news, information, entertainment, gossip, etc. and not a “blog” or a “MSM site”.’ (MSM =acronym Mainstream Media).

He makes an excellent point here. While we all need titles and labels, we also must need to remember that when the label is stripped away, each medium is simply a vehicle for communication — the new media, what Dave calls Live Web. If folks in higher ed marketing aren’t using blogs, podcasts, vidcasts, etc. it will be increasingly to hard to catch up and be competitive.

There much more useful and surprising information in Dave’s report, such as the fact that use of tagged media is growing wildly, creating yet another revolution in how we seek, send and share information.

I’m going back to read it again.

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