I want share some discoveries, thoughts and seek some feedback today. Karine Joly of collegewebeditor has a couple new and important articles. In Should higher ed institutions use social working websites, she interviews Facebook expert Fred Stutzman who explores the growing importance — and pitfalls — of sites like myspace and facebook in the marketing and recruiting process.
Her article 5 rules to market your university to prospective students using Facebook, MySpace and other social networking websites hit home to me as did invade a student’s space. She was a work study student of mine and had agreed that we could communicate on facebook. A couple weeks later she very politely suggested we go back to email, adding that “I prefer it,” so I knew that I was very out-of-place on her friend list.
Read the articles. They’re informative and helpful.
I checked out the site and it has large potential for folks in marketing and PR. For example, it looks like I could create a page and post Karine’s article, Dave’s article, the latest from Director Tom or even Lonely Girl 15. So, if I understand Personal Bee, as a consumer of these articles, I can collect them and publish them pretty much as my own e-newspaper so you have everything on one site instead of publishing them as links in this blog.
So Dave, or Ted Shelton, founder of Personal Bee, correct me if I’m wrong. This is one of those sites that feels exciting if used right. I’d like others to take a look at it and send in your comments, thoughts and ideas.
The key here is that creators and consumers can become publishers and grow their own audience.