Preaching Podcasting at CUPRAP


I was a presenter at the Fall Conference of the College and University PR Association of Pennsylvania CUPRAP . It was held at Allegheny College, a beautiful campus founded in 1820.
The audience was comprised of 26 PR directors, IT people and communication students.
I did a hands-on demonstration of recording, editing and mixing a podcast. As always, I asked how many people were familiar with podcasts. Most raised their hands.
How many listen to podcasts? Two raised their hands.
How many understand what RSS feeds are. Twenty-four raised their hands, some hesitantly.
How many are familiar with the term Web 2.0?
No hands.
I’ve been giving presentations on podcasting for two years. More people are more aware of the new media but the vast majority haven’t touched it, haven’t experimented with it. Nearly everyone says it’s because they don’t have time. They’re spread too thin now. Some aren’t sure how to get their administration to buy into it.
I pushed on, pointing out that in the future, the pr pro will carry a laptop, still camera, video camera, and digital audio recorder. We’ll be recording, editing and posting.
(I’m always a little confused when I hear everyone at these discussions agreeing that students don’t read anything on paper. Yet we continue to spend tens of thousands of dollars on photographers, writers and printers to create view books, brochures and booklets, instead of redirecting our efforts to the Web.)
Preceding my presentation was a panel of three media representatives: a science writer from the Pittburgh Post Gazette, a producer from a Pittsburgh TV station and an anchor from an Erie, PA, station.
They all gave the standard information on how to get your college in the paper or on the air. And they all ended the session by saying their companies are moving more and more content to the Web.
The Web, they all said, is where the audience is and, of course, the money.
I know I’m preaching to the converted, but I will also continue to preach to the unconverted.

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