A lot of PR folks have been blogging or have students who blog, but there are still many new folks getting into it.
Here are some really basic things I’ve learned this past year about creating what I hope are good blogs.
1. Stick to one subject.
2. Keep it as short as you can and still maintain substance.
3. Write in quick, active sentences
4. Make sure your research is accurate.
5. Credit sources, bloggers.
6. Provide links where appropriate.
7. Read what you’ve written. Read it again.
8. If you can, let it sit for a day or two and proof it again.
9. When you post it, go to “view post” and read it again. Most of the time, because your post is in a new environment, you’ll find typos or some sentence you’re not happy with.
10. Test all your links and make sure they’re really linking.
11. Before you start a blog, make sure you really, really want to do it. As a blogger, you have a responsibility to provide concise, accurate information and informed opinions that contribute to the conversation. (At least, that’s my opinion.)
Note: I see from collegewebeditor’s blog that it’s public that Brad Ward and Matt Herzberger are working on a project to aggregate the best higher ed feeds at HighEdBlog. I was honored that they asked to include the higher ed marketing blog. I’ll keep you posted on their progress.