This is a short batch of thoughts today. There was an unexpected death in my immediate family and it’s taken its toll in time, energy and emotion.
These are three articles from Ad Age which are thoughtful and relevant pieces by pros on the cutting edge of the industry. I follow Ad Age because it covers the beat in a world where professionals live well when they’re successful and disappear like dust in the wind when they stumble. And these days, many are stumbling.
Read on and please have a very safe and happy Easter.
The news business may be in bigger trouble than anyone thought, and this has major ramifications on PR folks. The core of the problem is how we pay for the news.
Should the Web even be viewed as an ad medium? This article, whose lead sentence is “Steve Jobs hates the Internet,” takes a look at the Web as a place to advertise. The core of the article is that “marketers are in the same competitive set as media owners”. Another playing field leveled. You just have to understand the playing field.
Fascinating article on marketing on social websites and case study of marketing the Disney movie Step Up on myspace.