Sunday Afternoon Thoughts Part 12


Just when I think I have things figured out, somebody comes along . . . .

From everything I’ve read, the radio industry is imploding. I’m still placing regular spots both regionally and state-wide but have planned within a few years to shift all promotion to the Web.

Then Wizard of Ads guru Roy H. Williams comes along calling radio “the best value” of any type of media. “I believe 2008 will be a major growing-up year for radio and readers of the Monday Morning Memo need to understand what’s going on,” the Wiz says in a recent post. I respect Williams a lot. I’ve seen him person twice. On stage he’s dynamic, electric. In person, he’s quiet and shy.

He’s also an advertising visionary.

Check out his thoughts and see if you agree.

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I had also concluded that there’s not more of a handful of kids in the civilized world that read newspapers. Then last week a business professor friend stopped me on campus and said he had taken his class to New York City for a competition. He took pictures of them. “Several of them asked me if the picture could be in their hometown newspapers,” he said.

Maybe it was a fluke or maybe I’m off base on this one, too.

No. It was a fluke.

*

Check out Advertising Age’s article, Yahoo Makes Goo Goo Eyes at Google. There’s a strange dance going on among Microsoft, Yahoo and Google and it’s going to affect us all. Oh, and there’s Rupert Murdoch pacing along the edge of the dance floor.

*

Good article in Podcasting News on podcasting, Madison Avenue’s Worst Nightmare and the phenomenon Willitblend which increased its business 500% with its zany videos.

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Also through Podcasting News I found a cool site entirely devoted to microphones. (Umm, yes, I love mics). Professor S.O. Coutant’s features information about a large variety of microphones used in broadcasting and recording studios.

The site delves into the most commonly used mics in broadcasting, as well as articles on communication pioneers. There’s also a page devoted to early celebrities and the mics they used, including the first host of the Today Show in 1952.

My favorite feature, however, is the play button below each photo which lets you hear how each mic sounds in the studio.

A lot of work went into this site.

*

100 college presidents and athletic directors are lobbying NCAA President Myles Brand to rethink the presence of alcohol ads on broadcasts of games. They feel that college sports and beer advertising are a “bad mix.”

I gave this one some thought and, concluded: yes, I’ll drink to that. . ..

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3 responses to “Sunday Afternoon Thoughts Part 12

  1. I’m doing a 90 min group presentation tomorrow night in an MBA class on Radio. It’ll definitely be interesting to see how the next few years pan out.

  2. I’m a bigtime advocate of “local” radio.

    It give’s a voice to local groups and people who otherwise lack access to the media. It offers a platform for discussing local issues. It provides news, information and viewpoints ignored by traditional media. And it offers a training ground for students and others looking for a start in the radio business. Most importantly it strengthens neighborhood and community identity.

    I’d lump Wal-Mart and Clearchannel into the same category. They are forces for homogenization.

  3. Drew, I agree about local radio. I think local radio and weekly newspapers will always be around for exactly the reasons you point out.
    Brad, you should do a post about your presentation. A lot of readers would be interested, including this one.

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