Sunday Afternoon Thoughts 21


It finally feels like summer. The lawn is mowed and trimmed, the tomatoes are planted and the blisters are turning into calluses.

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Excellent article on how H&R Block successfully marketed their brand on social sites, YouTube and Twitter. Some good lessons here.

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Marketing guru Steve Rubel makes a prediction about social sites that’s a little unsettling for us in marketing and advertising.

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Some thoughtful speculation about TV advertising “While Many Have Rung Its Death Knell, the Pendulum Is Swinging Back to TV.” No wonder I’m in a continual state of confusion.

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In a recent post , “Imagined Identity: Envisioning the Future of Social Networks,”

Fred Stutzman sees three themes emerging: Closeness, Curation and Imagined Identity. Fred’s blog is Unit Structures.

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According to Social Media Trader, If People Love You They’ll Pay To Promote You. Can this be migrated  to higher education?

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I mentioned in Sunday Afternoon Thoughts 19 that my multi-media experiment at commencement was partially successful. What I didn’t mention was that I recorded the commencement speaker with the Flip. I was too far away and it was boring. So my student took the audio, and the several hundred still shots taken between my photographer, news director and myself, and assembled a slide show with his address as the audio. It’s too long for YouTube but we’re airing on the area cable TV station.

Fortunately the address is interesting and gives some context of the photos of excited graduates, our president hugging nearly everyone of them, proud, parents, siblings, the crowds in the bleachers and the stunning scenery.

I mention this because we wound up with two YouTube videos, a cable TV show, and it’s the first time we’ve used more than a handful of commencement photos.

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Martha Horton is a retired college PR director who’s been a friend for more than 30 years. She’s published her first novel, Faun, loosely based on Nathaniel Hawthorne’s The Marble Faun. The mystery, set in today’s Rome is well-paced, well-written and literate. Martha knows a lot about fine food, wine, music, literature and history and weaves it throughout this witty, suspenseful work. Check it out.

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