The definite highlight of this year’s CUPRAP conference in Hershey, PA was the duo of Karine Joly of collegewebeditor.com and and Mike Richwalsky, assistant director of Public Affairs at Allegheny College.
Karine’s presentation was titled “It’s The Community Stupid! 7 Step Plan to Raise & Nurture any Community Online.”
She kicked off by noting that RSS and podcasting were new/hot in 2005. In 2006 it was blogs with video being the mover in 2007 and social networking and Twitter in 2008.
She also offered several messages building upon Marshall McLuhan’s “The medium is the message.”
In 2008 she mused that “The conversation is the message.” Later in the year she offered that “The conversation is killing the messenger, the message and the recipient.”
During the CUPRAP conference she debuted: “The message is dead, the conversation — diluted on a multitude of social media –is almost impossible to follow.”
How do you catch up and keep up? She asked. The answer: “You don’t.”
You need to define what’s important to you and your create your goals.
Her seven step plan includes:
-Finding your audience’s needs
-Defining your goals
-Including exclusive, invaluable content in your conversation
-Listen, identify, empower
-Treat your audience as stakeholders
We’re in a relationship building business and conversations build those relationships.
It’s a masterful distillation of a process that takes shared vision, discipline and a lot of participation.
Here’s the full Powerpoint and videos.
I saw people nodding their heads as Karine reassuring us that we can’t do everything and that we’re on communication overload. The room full of PR, publications, Web and design people sighed in relief as Karine told us to stop, breathe and think.
Yes, somebody understood and was telling us to slow down.
Then Mike came on and deftly made us sit up, pay attention, take notes, and for God’s sakes, think.
More in the next post.