I Did These Things. Now What?


Ron Bronson’s post about spreading yourself too thin in his Edustir blog on Bloghighed August 17, was a wakeup blast of synchronicity for me.
I was just about to do a post about what more I can do in social media land.

And I’m still going to do it.
We’ve been producing podcasts since 2005. They’ve slowed a bit and evolved but we’re still doing them and still getting visits.

We also have every podcast transcribed, both to enhance search engine accessibility and to meet ADA requirements.
This year I created a biweekly TV talk show, “Conversations,” that airs on local cable. We edit the shows into 2-3 segments and upload them on YouTube.
We’ve begun doing student testimonials for YouTube.
We’ve been getting our feet wet with Twitter.
We’re nearing the 1,000 fans mark on our Facebook, which I think is good for a small, rural university.

A couple weeks ago, after months of thought, I, with the help of our IT department, launched the MU Blog, a mix of news and observation.

My news director is about to debut a twice weekly news video –stripped down, straightforward, using a web cam and keeping it under two minutes.
We’re making plans to gradually move our alumni quarterly online.

So, even after the great points made in Ron’s blog, I still wonder what more can we do?
My internal question with everything that we produce: is the content good? I don’t want fluff. None of us has time for that.
Are we speaking meaningfully to our intended audiences?

Is there more we can do in a meaningful, productive way?

Or should we be doing less?

I’m really asking.

* * *

I was  vacation this week.  I decided, in my personal blog, to make a list of all I want to get done, and then document each day to see how many of the projects I actually accomplished, since (thanks John Lennon), life gets in the way of our plans.

Check out my progress or lack thereof.

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2 responses to “I Did These Things. Now What?

  1. I think that doing more, especially when it helps you project your messages in more directions is critical. You know your audience, your target and what you’re trying to do, so more power to ya. 🙂

    I think every institution has to assess their situation critically for what works for them and one-sized fits all best practices don’t work so well outside of an incubator.

    And so long as we learn, what’s the harm in trying?

    Glad you enjoy the post. 🙂

  2. Thanks, Ron. I appreciate the feedback. Onward!

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