Okay, I’m sure others have done this but it was a big deal for me, a goal I’ve had for months.
Monday, August 31, I posted the latest installment of The MU Blog that utilized various social networking outlets.
It’s composed of 10 short graphs that can be read in two minutes. There’s news, folksy gossip and teasers.
It contains links to:
-an online news release
-YouTube video created with a Flip camera
-YouTube video adapted from a TV talk show
-still photos on Picasa
I announced the posting on Facebook and Twitter and our internal daily online announcement network.
Background: With my Zoom H2 and H4 audio recorders, I recorded the president’s breakfast remarks and the convocation speaker’s address. I yanked out my Flip to capture the marching band’s music and faculty procession for convocation.
After a video shoot with our president in her home, we sat on her deck and talked. She mentioned that her 79-year-old husband was taking a motorcycle test. He’s also the boxing coach. I used this tidbit to link to a podcast interview with him about coaching boxing.
* * *
I played with the concept for the MU Blog for nearly a year. I was not at a point where I could put down on paper the concept of the blog but I knew the style. I knew who I wanted to reach. I knew I wanted a blend of news with a touch of the personal.
And, finally, I knew that I just had to jump in, do it and let it evolve.
All this takes teamwork. Our IT folks have created the technical pathways to do these things– from podcasts in 2005 to content management systems, YouTube channels and my WordPress blog site.
Monday was deadline day. I was writing the content for the blog (and a look at my revisions record shows that I revised about 20 times). One staff member (wearing headphones and munching Doritos between keystrokes) edited and mixed two podcasts and two videos while a student worker recorded intros to the podcasts from scripts I wrote in between working on the blog text, answering phone calls and running to meetings.
Most people, aside from this blog’s readers and a few others, understand the leap.
It’s now the norm.