Marketing One Woman’s Vengeance


I’ve slowed down with my higher ed marketing posts because marketing my second novel, One Woman’s Vengeance has been so all-consuming.
I made a decision 10 years ago that I would not go with the  tiresome, good-old-boy 19th century rejection slip model of trying to find an agent who would then try to find a publisher while watching your life pass in this anachronistic,  dying game.
So I talked to writer friends,  did my own research and finally decided upon Lulu. I had published The Perfect Song (pseudonym Damon) with iUniverse in 2004 and was  happy with their process, with the exception of the cover, and that’s a whole post in itself.
Lulu offered more freedom (again, maybe another post for those interested in publishing).
I found a cover artist  and it was worth every penny of his price (another post!)
We had a couple technical glitches and I give Lulu high marks for helping work through them, though all communications had to be through chat.  Once Vengeance was published I found myself standing in the world of social media marketing, surprised that it seemed so vast and new.
Understand that when I published The Perfect Song, Facebook was barely a DNA sample and such sites as Goodreads did not exist. Amazon was the 800-pound gorilla but it wasn’t yet the ubiquitous force that it is now. Social media marketing was barely out of diapers.
And (most importantly) the  e-books industry was just inching onto  the radar with the general reading public.
I paid a designer to create a website for The Perfect Song and did all the things the experts at the time said you should do. I look at it now as a creaky structure whose owner had good intentions.  With Vengeance, I created my own site with WordPress, which I use for all four of my blogs.
I should note that as the PR director at Mansfield University I have worked hard over the years to stay, if not ahead of the curve, at least on it, as far as social media and marketing.
We were among the first  to use podcasting in recruiting and other areas of promotion.  I jumped on Animoto and other forms of social media promotion.
But now, with One Woman’s Vengeance, I was on my own, confused and naive.

I took a step forward, feeling like Frodo, moving into a strange, vast land where the shifting mists constantly keep you off balance and just a little directionless.

***

Next:  Nora Hawks watched her husband get murdered, and lived through an ultra-violent  near fatal gang rape.  Can she now survive the grueling gauntlet social media?

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