Pinterest & College Marketing


Pinterest is the new social media explosion.
Is it the Wild West all over again?
Yes.
Do we marketing types really know how to use it?
Not really.
Do we need to jump on the wagon?
Absolutely.
Pinterest is the world’s fastest growing social media site. It started as a way to share — gardening tips, fashion, recipes, and wedding planning.  The primary demo was, and continues to be for now, women.
But it’s changing and expanding at an exponential speed that would have excited Einstein. Do a search for anything — antique swords, silent movies, Eros– and you’ll find people who share your interest.

It’s a virtual bulletin board in Alice’s Wonderland. Hours melt  before you as you follow this link, and search for this subject and find worlds within worlds, still pointing to more.

Will Pinterest last? I think so.

The news that we’re an increasingly visual society is old.  Words are work. People read less and less as time passes.  I don’t like it but I’m working to accept it.
Who imagined that YouTube, from its first amateurish, silly, and often sophomoric postings would become the most popular search engine in the world?
In my mind, Pinterest is a college marketer’s dream.
Mansfield University jumped onto Pinterest in early 2012.  A no-brainer .  We’ve created boards on Stars Who Have Performed at Mansfield,  Scenes on Campus, Regional Activities, and Student Organizations, Campus Buildings, and others.  We’ll be adding more.

We organize — visually — our topics of interest, fill in with short written content and post.

Does it work?  Don’t ask.  In the marketing world Pinterest is in its infancy.

Is it worth the time involved?  Yes.  Experiment.  Test.  Play.

In the next post:

-It costs nothing;

-Use the resources and materials you already have;

-Copyright doesn’t have to be a dilemma.

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3 responses to “Pinterest & College Marketing

  1. Thanks for this post! I am very curious to hear more about the copyright issues involved with Pinterest – especially from an institutional perspective. I know one can post their own images, but when it comes to repinning or taking images from a store (example: amazon book cover by faculty member, paraphernalia from the school bookstore, etc.) I worry that it becomes a copyright issue.

  2. Holli Rossi Murphy

    This is a good question for faculty at Albany Law School. Otherwise, Pinterest is less work and more fun.

  3. Anyone know someone at Albany Law School who might want to comment?

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